Founder

Diego Hurtado was born in Bogota, Colombia, where he developed a passion for soccer at a young age. He played for Equidad seguros, a professional team, before moving to the United States with his family at the age of 17. Hurtado continued his soccer career at Thomas University and then played professionally for teams like Miami United, New York Cosmos, Las Vegas Lights FC, and FC Milwaukee Torrent.

Through his experiences, Hurtado developed a new mindset called "the soccer mentality," which he incorporated into his business ventures. He established his own brand, DIAZA, to cultivate a culture within a brand, club, and community. Despite growing up in a tough environment, Hurtado's desire and devotion helped him achieve great success and become the man he is today. Most recently, he won the 2021 UPSL National Championship with New York Contour United.