CEO

Justin is passionate about social entrepreneurship and the belief that a company can provide for the social good while still having an economically successful business...all while having some fun along the way. He views his work as the Co-Founder & CEO of Behavior Labs, Co-Founder & CEO of reepher, Founder/CEO of TruClinic, and his work with InTouch Health as opportunities to impact the world in a positive way by making financial protection and healthcare more accessible and equitable.

He has been recognized for his work with TruClinic by Utah Business Magazine’s 40 Under 40 list in 2011 and was also nominated as a HIMSS H.I.T. Game Changer for the Innovators, Up and Coming category in 2014. Justin has a background in insurance, healthcare, software, entrepreneurship, public speaking and sales. He was a TEDx Speaker in 2014 in Salt Lake City, UT. In 2018, TruClinic was acquired by InTouch Health, which was subsequently acquired by Teladoc in 2020. Justin is most proud of the culture the teams developed at Behavior Labs, reepher and TruClinic. In his spare time, he likes to be outside and to dabble in creative projects in music, art and most recently film.