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While digital systems like Social Media and Pay-Per-Click Advertising still have a place when trying to make a connection with prospective clients, Stuart Derman, the CEO of Rello Agency says it should be used as a tool to nurture a connection or to stay top-of-mind with customers, rather than treated solely as an acquisition tool.

In the latest episode of the #RemoteStartPodcast, Derman shares how to think beyond your logo and how to bring your brand to life by connecting with your community. Listen to the full episode now at RemoteStartPodcast.com.