David Habib, CEO of Yo Mama's Foods (YoMamasFoods.com) discusses how examining his customer's discovery points (meaning: what search terms they were using on Amazon when shopping) helped him to better understand what customers are looking for in products like his.
Identifying your customer's needs will often lead you to build and release better items for your brand!
Learn more from David by listening to the full episode on RemoteStartPodcast.com!
